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Craftsvilla introduces new age indutva brand Anuswara
May '17
What:  Craftsvilla introduces in-house brand Anuswara
New product line + USP: Anuswara is the latest brand from Craftsvilla. The brand takes inspiration from the varied crafts of India and provides a contemporary range of ethnic wear for the modern women. It blends the beauty of age old crafts and new age designs to provide a range that is stylish and comfortable. The launch range consists of three collections: ikat illustrations, kalamkari tales and summer hues. Indigo impressions, the fourth collection will be launched in May. 
Price point:  Rs 1,000 - Rs 2,000 
Design aesthetic: The designs are stylish and unique. Perfect for women who want to stand out and create a fashion statement subtly. 
Existing product portfolio: Craftsvilla.com offers all things ethnic. From women's fashion to accessories, home furnishing to decor, the platform offers a number of different categories to the consumer. It already has two in-house brands: Avanya- sarees, salwar suits and kurtis for daily wear and Jharonka- Handloom Sarees 
Retail presence: Anuswara is available online at Craftsvilla.com
Future plans: The idea is to make Anuswara available to a larger set of audience. Craftsvilla plans to reach out to newer audience through other portals other than its own.

Fibre2Fashion News Desk – India

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