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Epic Brand Management Group ushers in new fashion insights
Sep '17
Epic Brand Management Group, LLC, a company focussed on building brands and growing business, uses digital marketing to deliver fresh insights, winning strategies, and results-driven services for apparel and other fashion-related brands and supply chains. It was founded by former Coville executive Kevin Williams, the new president and CEO of the firm.

Williams said, “Many companies are challenged to understand what makes and keeps brands viable in today’s fast-changing omni-channel business environment. Perhaps more than ever before, I see significant demand for professional consulting around brand building. We launched Epic Brand Management to share our expertise and help apparel, textile, and other businesses better recognise where and how to position their brands for growth. I am pleased that we have been able to hit the ground running in this endeavour.”

“Our passion is for strategically building brands and seeing our clients succeed. We believe that our deep industry experience in strategic planning, marketing, sourcing, finance, and other critical processes uniquely qualifies us to drive measurable results for our clients. This broad range of capabilities differentiates us from those marketing firms that offer traditional branding and marketing services,” he added.

Other services provided by Epic include strategy development and implementation of ecommerce, digital/internet marketing, merchandising, business development, forecasting, budgeting, and other skills required for success in a highly competitive market.

Prior to Epic Brand Management, Kevin most recently served as vice president of marketing for CovilleBrands and Coville Inc., a leader in innovative knits and apparel. In addition to an earlier tenure at Coville, Kevin also operated two independent marketing and sourcing consultancies and is the current president of the American Apparel Producers Network (AAPN), a leading industry organisation. (GK)

Fibre2Fashion News Desk – India

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