Fashion majors tie up with Canopy for sustainability

26 May '16

4 min read

Audits verifying the status of policy implementation by viscose/rayon producers are expected over the coming months. Canopy looks forward to analyzing the results of these audits along with rayon producers' progress on forest conservation efforts and use of alternative fibres. The use of recycled clothing and/or non-wood fibres as feedstock for fabric production instead of trees is a critical element of the CanopyStyle initiative, systemically alleviating the stress off forest ecosystems and contributing to a circular economy. Another key component is leadership to help secure conservation of key ancient and endangered forests like the Broadback Forest in Canada's Boreal forest, Vancouver Island's Rainforests and Indonesia's Leuser Ecosystem.

“Nowadays, a word class company must understand and reduce its impact on the environment. By partnering with Canopy, La Maison Simons is demonstrating its commitment to the protection of the world's last ancient forests, including those found very close to home, in Canada's Boreal,” said Peter Simons, CEO of Simons.

“At KappAhl our mission is to create a better everyday life for the woman in the prime of life, and her family, through offering a wide range of well-designed and feel good fashion, always in a sustainable way,” said Eva Kindgren de Boer, Sustainability Manager Production at KappAhl. “Committing to responsible sourcing and caring for the environment, and joining the CanopyStyle initiative are important steps forward for us.”

These new brand commitments add significant momentum to CanopyStyle. The collective goal is to ensure that the rayon/viscose supply chain is free of endangered forests by 2017, the release said. (SH)

Fibre2Fashion News Desk – India

More Fashion News - Canada...