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Gucci opens flagship store in Dubai
13
Mar '18
Gucci opens flagship store in Dubai
Brand:  Gucci
 
Company: Kering Group
 
Location: Dubai Mall Fashion Avenue extension 
 
Area: 1,000 sq mtrs
 
Product profile: The store displays array of menswear and womenswear, shoes, handbags, small leather goods, luggage, silks, eyewear, jewellery and watches, and the newly launched Gucci Décor collection. The store also presents Gucci's DIY service for the first time, which allows customers to express themselves through personalisation services of selected products. 
 
Store design | Interiors & VM | Fixtures: The store is spread across three floors.  The interior design of the store features velvet armchairs offset harder surfaces and industrial elements such as rivets with a combination willow green and shingle orange interior. Marble polychrome inlays produce 3D effects on the floors.
 
Juxtaposition of this sort is repeated throughout: technical, mechanical display units contrast with the rich fabrics adorn the rooms; metal plates with geometric pattern sit alongside carpets in cherry red and peacock blue; round tables offset rectangular ones; varnished iron wall finishes with the wooden staircase are featured on the floor. The store also features two one-of-a-kind marble mosaics and plisse walls where leather goods are displayed. 
 
Fitting rooms are decorated in satin mauve for women and in velvet peacock blue for men similarly to the two unique VIP rooms for clients. Sumptuous chairs are placed throughout the store, while vintage rugs are layered over each other for a textured effect. 
 
About the company: Gucci is one of the world's leading luxury fashion brands established in Florence in 1921, for creativity, innovation and Italian craftsmanship. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
 

Fibre2Fashion News Desk – India


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