Gucci to hold only 2 fashion shows per year instead of 5

30 May '20

1 min read

Pic: Creative Lab / Shutterstock.com

Gucci will halve its runway presence in response to COVID-19 and will hold only two fashion shows per year instead of five, when changes take effect, the brand recently announced on Instagram. It will permanently combine men’s and women’s collections into one gender fluid presentation. It is the first luxury brand to formally commit to a two shows per year schedule.

In a series of diary entries titled ‘Notes from the Silence’ posted on the brand’s creative director Alessandro Michele's Instagram account, the designer said he intended to "abandon the worn-out ritual of seasonalities and shows" in order to "regain a new cadence."

"We will meet just twice a year, to share the chapters of a new story," he wrote, adding, "I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words."

Gucci and Kering previously started luxury fashion’s trend toward carbon neutrality.

Fibre2Fashion News Desk (DS)

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