Home / Knowledge / News / Fashion / Hilfiger to host 1st fashion week 'Instapit' in NY
Hilfiger to host 1st fashion week 'Instapit' in NY
30
Jan '16
American fashion label Tommy Hilfiger is set to give the upcoming New York Fashion Week a digital twist. It will host New York Fashion Week's first ever “InstaPit” for Instagram content creators at the Fall 2016 Hilfiger Collection fashion show on February 15, it said in a press releasae.

The “InstaPit” brings a modern twist to NYFW photography that complements the traditional media riser and creates an exclusive space for Instagrammers to capture the Fall 2016 Hilfiger Collection looks as they premiere on the runway. The concept encourages a digitally-savvy approach to generating runway photography and reflects the brand's ongoing vision to further democratize the show experience.

“Each season we use digital technology in innovative ways that transform the show setting and open the experience to everyone – from guests in New York to our global fan base watching via livestream and on social media,” said designer Tommy Hilfiger after whom the brand is named. “Instagram is an amazing partner to the world of fashion, and for Fall 2016 we'll leverage the platform's incredible popularity and influence in the industry with the first ever 'InstaPit' at New York Fashion Week.”

The label has a longstanding relationship with Instagram; at the Fall 2014 Hilfiger Collection show, the brand hosted the first runway show “InstaMeet,” where a group of 20 local Instagrammers were invited to join Hilfiger on site on show day to capture the environment in a unique and inclusive way.

“Our Fall 2016 'InstaPit' concept embraces our pioneering spirit to break conventions and inspire audiences through unique digital initiatives at our runway show,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “Reflecting the inclusive attitude at the core of our brand, this will further open the runway to an established network of Instagrammers and invite them to share their compelling photos captured at the show. It's a contemporary, creative and relevant approach to fashion photography.”

In 2015, Tommy Hilfiger which is owned by PVH Corp., unveiled the fashion world's first digital showroom in Amsterdam. Earlier in 2013, the company opened its first “digital flagship” retail store in Düsseldorf, Germany. (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search