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IFF to unveil 7 mega agents of change for fashion
Mar '16
Courtesy: India Fashion Forum
Courtesy: India Fashion Forum
The 2016 edition of India Fashion Forum (IFF), India's biggest fashion sourcing, trends, design and retail business event, will be presented by Exclusively.com on March 15 and 16, 2016 at the Renaissance Hotel, Powai, Mumbai.

IFF 2016 will witness international and national brands, business heads, global retail analysts, trend forecast giants and leading designers from the Textile, Fashion and Fashion Retail industries under one roof to share and outline their strategies to optimize the future of the business, Exclusively.com said in a press release.

This year, the theme of India Fashion Forum 2016 is Fashioning the Fastest Changing Consumer Market of the World through 7 mega sgents of change: Intuitive Tech, Intelligent Resourcing, Seamless Experience, Brand Alive, Human Connect, Open Thought and Alpha Brandsters.

“India Fashion Forum 2016 will communicate the blueprint for fashion retail leadership in a dramatically changing world through our 7 mega agents of change, which encompass smart sourcing strategies, technological expertise to creating seamless experiences, in-store excellence and outstanding fashion design innovation. Each of these 7 Agents will be displayed and embedded in the IFF conference sessions, master-classes, workshops, sourcing exhibition, design and trend displays to a large inclusive audience across fashion and retail,” said Amitabh Taneja, Chief Convenor, IFF.

Commenting on the association, Amit Maheshwari, CEO, Exclusively.com says, “We are extremely proud to be associated with India's largest fashion retail leadership, India Fashion Forum. This year's theme of IFF 'fashioning the fastest changing consumer market' compliments the ecosystem of Exclusively.com as it aims to transform the consumer market pertaining to the fashion business in the World. With the association, Exclusively.com is looking forward to set a milestone in optimizing the future of the fashion business.”

"For 16 years now, IFF has been at the leading edge of fashion retail knowledge, delivering mega platforms that blend some of the finest market insights to future-ready product innovations and ideas. In 2016, we believe these seven mega agents of change, if interpreted and implemented well, can generate an altogether new paradigm of excellence for the business of fashion in India," said Kabir Lumba, chairman, IFF 2016.

The two-day programme will be open for IFF Innovation Club Members, comprising Design, Product Development, Merchandising, Buying and Sourcing professionals working with fashion companies – Brands & Private Labels, Manufacturers & Exporters, Buying Houses, and Retailers.

This year, India Fashion Forum will focus on fashioning the fastest changing consumer market of the world, building the future of brands and the brands of the future, implications of fashion tech on business, Omni-Channel customer experience, Internet of Things (IOT) and wearables and much more. (SH)

Fibre2Fashion News Desk – India

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