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Indian fashion brand HRX targets Rs 500-cr turnover by 2020
10
Jan '18
Courtesy: HRX
Courtesy: HRX
Indian fashion brand HRX, co-owned by Exceed Entertainment and Bollywood star Hrithik Roshan, is targeting a Rs 500-crore turnover by 2020 from its apparels and footwear section as the company expands its product categories to more active wear, personal care, sunglasses and backpack categories and its operations to the offline segment this year.

HRX, which exclusively collaborates with Myntra for its products and had a revenue of about Rs 100 crore in 2017, is planning to expand in the offline space through multi-brand outlets (MBOs) and exclusive brand outlets (EBOs), according to a news agency report.

The company is busy hunting the right retail partners for MBOs and the perfect locations for EBOs, and is targeting the 2018 festive season, Exceed Entertainment managing director and HRX co-founder Asfar Zaidi said.

The company recently launched HRX workout and MI HRX fitness band marking its entry into the physical fitness space and is exploring to enter into various new categories to augment its brand. (DS)

Fibre2Fashion News Desk – India


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