Indian textile firm BTPL collaborates with designer Manish Malhotra

The collection will be designed under the LinenVogue - La Classé linen fabric brand, renowned for its high-end, niche, designer fabrics that are crafted, spun, woven, processed and finished in the company’s Tarapur unit. The brand is certified by European Confederation of Flax & Hemp (CELC), a guarantee of traceability for premium linen fibre grown in Europe, and is a natural and sustainable fibre cultivated without artificial irrigation and is GMO free.

“Manish Malhotra is a creative pioneer in the Indian fashion industry, and we are delighted to collaborate with him to elevate our LinenVogue - La Classé fabric collection. We are confident that this new line of delicately curated linen fabrics will ensure the highest level of style and comfort to the end consumers. Manish is particularly recognised for his exquisite designs, and it is an honour for us to have him exclusively craft our premium fabric line and lend it a touch of elegance and finesse that he is globally renowned for,” said Prashant Agrawal, managing director at BTPL.

“I'm really stoked about this creation with LinenVogue - La Classé. Linen is a fabric that I haven't worked with much so I am looking forward to crafting a fabric that is not only comfortable, but also affable with our weather conditions. Linen has the unique quality of being the world’s most natural fibre which only gets better after every wash and, hence, creating this will be an exciting process,” said Malhotra.

Fibre2Fashion News Desk (KD)