Home / Knowledge / News / Fashion / Invista develops Lycra Bra Fabric Finder
Invista develops Lycra Bra Fabric Finder
12
Jul '17
Courtesy: Lycra
Courtesy: Lycra
Invista, owner of the original elastane Lycra fibre, has developed a new proprietary tool: the Lycra Bra Fabric Finder. Created to help casual bra designers select the most optimal fabric to deliver improved garment performance, the platform was unveiled at Interfilière Paris, an international fabric sourcing show for intimates, swimwear and activewear.

The show was held during July 8-10, 2017.

Invista has developed the Lycra Bra Fabric Finder in response to the current consumer-driven shift towards casual bras including wire-free bras, sports bra, bralette or bandeau. While garment design and construction remains important to bra quality and performance, Invista knows fabric selection is critical when it comes to deconstructed, casual bras. This innovation can help designers easily identify the best fabric construction and help add functionality to any casual bra collection.

Casual bra designers can identify the desired comfort and support level they need on the basis of fabrics and shaping type. Active fabrics are meant for high support and medium comfort, ideal for a more dynamic look or for light physical activities such as yoga. Everyday fabrics grant a mix between comfort and support, perfect for all-day, from morning to evening. Leisure fabrics provide high comfort and medium support, great for lingering at home.

Natural shaping is meant for a softer, truer silhouette, power shaping is for more defined curves. Then, they can select the appropriate certified fabric to meet their needs.

Fabric goes through a rigorous testing process to ensure it meets the predetermined parameters of each IP-protected index. As a result, designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want.

Producers who utilise the Lycra Bra Fabric Finder will be able to leverage Invista’s expertise to create compelling new casual bra offerings, increase wearer satisfaction, and gain market share by driving brand loyalty, increase Average Unit Retail and repeat purchases by increasing consumer satisfaction.

"Today, women want to be the best they can be and they're tired of having to sacrifice support and shape for comfort - they want it all," said Melissa Minihan, vice president of marketing, Intimate Apparel, at Invista. "Casual bras are not a fad that will die out. Their widespread, global appeal represents a style evolution, and the Lycra Bra Fabric Finder will make it easier than ever before for brands to meet this growing demand and gain market share."

Invista worked with designers and leading mills around the world to create a 24-piece Casual Bra Concept Collection that was showcased at the event. Designed with fabrics featuring Lycra fibre, each bralette in the collection demonstrated the breadth of creativity and technical prowess of the mills that produced them. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search