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Isko presents third edition of Isko I-Skool
Feb '16
Isko, Turkey’s leading denim fabric producer is presenting the third edition of Isko I-Skool, the educational program supported by its style and design division Creative Room.

According to an Isko press release, the virtuous spirit that founded the contest guides the latest edition too, which is, engaging and educating fashion and marketing students.

Additionally, it offers the students the opportunity to work alongside top industry players, providing them with exclusive knowledge and paving their way to becoming tomorrow's fashion professionals.

The contest awards two complementary prizes, for Denim Design and Denim Marketing and as in the previous two editions; Isko I-Skool has attracted the support of many important players in the denim value chain.

Avery Dennison RBIS, Mavi and Archroma will be the gold partners of the current edition, working with the students side by side through the design and industrialisation phases.

For this year’s edition, Vogue Talents, the international fashion magazine, will be one of the driving forces of the Denim Design jury, alongside other soon-to-be-announced key members of the fashion system.

“Plus, Vogue Talents will honour one of the shortlisted design competitors with a special mention,” the press release informed.

The Denim Design Award will challenge students to create denim garments inspired by three new moods and categories, based on a study of the latest fashion trends.

These include; Renovated Denim Icons, a mood especially difficult challenge for students. Starting from a study of the evolution of denim and a thorough analysis of indigo history, they will create their own denim icon.

“It’s a way to rock classic jeans; the definitive, authentic icon that never goes out of style,” Isko stated.

In another mood Athleisure, designers will be challenged to create garments inspired by activewear using the most front-running Isko fabrics like, Isko Bluejym, Isko Future Face, Jeggings, Isko Xmen’s and Isko Blueskin.

In the Jool mood, students will have the unique occasion to experiment the denim master’s ultimate creation that has inspired an emerging trend in the market with Isko Jool, a newborn fabric that mixes denim and wool.

“Versatile and perfectly adaptable to haute couture, this fabric will be an exciting challenge for the future stars of fashion,” the Italian company observed.

“Updated moods and new prestigious partnerships with fashion giants like Vogue Talents, these are just the first glimpses of the third edition of Isko I-Skool,” Marco Lucietti, global marketing director of Sanko/Isko said.

Isko is a company of Sanko Holding and a leading worldwide manufacturer of denim which offers a wide range of innovative fabric technologies and products that meet the most diverse demands of the denim sector. (AR)

Fibre2Fashion News Desk – India

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