Italian firms appear to have adopted a more proactive attitude than their French luxury and fashion rivals.
In February, Florence-based fashion house Roberto Cavalli opened its first shop in Iran after leather goods maker Piquadro and men's shirt company Camicissima.
Versace is due to open a flagship boutique in Tehran soon, in franchise with a local commercial partner.
In contrast, several French groups, including Chanel, Kering and LVMH have been adopting a "wait and see" attitude until the evolution of Iran's international relations became clearer.
Some French brands such as the family-controlled handbag maker Longchamp and crystal maker Lalique, are looking for distribution partners but have no plans to open boutiques. (SH)
Fibre2Fashion News Desk – India
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