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ITV Denim shows three collections at Global Denim Awards
Jun '17
ITV Denim, a leading manufacturer of premium denims, presented three innovative and highly successful collaborations with famous Dutch designers at the recently concluded “Global Denim Awards Italian/Dutch Edition”, focused on Italian/Dutch collaborations showing best co-creation practices between the two countries, from June 17 to 23, 2017, in Milan.

The event focuses on highlighting the most virtuous co-creations by these two countries, underscoring the exceptional value of cross-contamination between two countries where denim is a lifestyle and point of reference for a large number of players and many consumers.

ITV Denim was selected to present three of the five collections which have been on display all week long at the Triennale in Milan, two of which won the prestigious Global Denim Awards in 2014 and 2016. These successes bear witness to the unique expertise acquired by ITV, consisting of great technical capabilities, 100 per cent Made in Italy production and ongoing search into new possibilities and territories. All these elements were brought together by Paolo Gnutti, R&D head of the Italian mill.

The first partnership was the one with Jonathan Christopher, the young designer currently creative manager at Blue Concept. This collection is called Nomadum and was awarded first prize at the Global Denim Awards 2014. The work together is based on two key concepts: innovation and sustainability.

It was a unique collection in its kind, something cool and offering a totally new outlook on the product. These garments cannot be defined by a specific status quo, because they are inspired by nomadism and travelling lifestyle, dark and well-defined colours which reveal romantic veins, with a focus on ethics and on achieving true sustainability.

The second selected project was the one completed with Alexandra Frida in 2015. Lenka is the name of the collection resulting from the fruitful partnership between ITV Denim and the young designer from Amsterdam, which was presented at the Global Denim Awards 2015.

The third co-creation project was developed with Anbasja Blanken and is called Glow in the dark. It is literally a “glowing” collection, which was awarded first prize at the Global Denim Awards 2016. Viewing denim from a semi-couture perspective, the garments speak directly to women, communicating strength, elegance, and beauty.

The creative concept is based on innovative experimentation with the yarn, to achieve a real “glow in the dark” effect. This idea results from the designer’s intention to reproduce oceanic depths, where the absence of light is actually an encouragement for transformation, reminding us of the phosphorescence and luminosity typical of many marine species. (GK)

Fibre2Fashion News Desk – India

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