Home / Knowledge / News / Fashion / Japanese lingerie brand Wacoal debuts in India
Japanese lingerie brand Wacoal debuts in India
21
Jan '16
Japanese luxury lingerie brand Wacoal will invest nearly Rs 20 crore in India to open 75 stores in the next five years.

The lingerie brand made its much awaited debut in India by opening its first store in Mumbai recently. Wacoal presents its complete collection at High Street Phoenix premium retail destination and one of the best inner-city locations in Mumbai in a new design. Having cemented a leading position in South-East Asia's high-end lingerie market, Wacoal as a group last year decided to actively extend its brand overseas using India's formidable and international position.

Spread over 691 square feet of space, the store will operate in a lifestyle store format. While offering a fabulous fit, comfort and exemplary service synonymous with Wacoal Internationally, the collection available at the store has been exquisitely created using a blend of unique design and creativity, coupled with the innovation and quality. Dedicated to providing beautiful, well fitted high quality lingerie, the collection includes trendy everyday lingerie solutions along with indulgent, yet accessible up to the minute fashion pieces as well.

Kyoto-based Wacoal, established in 1949, has a presence in over 66 countries and regions, including North America, Europe and Asia and will compete with companies such as LaSenza, Marks & Spencer and Triumph in India's intimate wear market worth Rs17,000 crore.

"India has always been on our radar and the luxury retail sector in India, especially in cities such as Mumbai has been growing tremendously over the past decade," Yuzo Ide, Director, Vice President and Corporate Officer, Wacoal Corp. said.

Priced at between Rs 2,000 and Rs 4,000, the brand will be will also be sold on online platforms and other multi-brand outlets.

"With its knowledge, skill and creativity, Wacoal has launched numerous product innovations in markets across the world, which are now among the classics of every well-stocked woman's wardrobe, said Sandeep Goenka, Chief Executive Officer of Periwinkle Fashions that has partnered the brand for its Indian entry. (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 1st Mar 2017

CMAI's Apparel Index for Q3 shows lowest growth at 1.4 pts

CMAI’s Apparel Index for the third quarter FY 2016-17 shows that the...

Courtesy: Carter

Apparel/Garments | On 1st Mar 2017

Kidswear retailer Carter’s acquires Skip Hop Holdings

US headquartered kidswear retailer Carter’s said it has acquired Skip ...

Courtesy: Lectra

Information Technology | On 1st Mar 2017

Lectra makes new strategy for fashion in Industry 4.0 era

Lectra, the world leader in integrated technology solutions, has...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search