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Kangana Ranaut appointed Melange Brand Ambassador
23
Mar '16
Lifestyle International Pvt. Ltd has announced that they have signed on Bollywood superstar Kangana Ranaut as the brand ambassador for their contemporary ethnic wear brand – Melange by Lifestyle.

Kangana sizzles in the latest 'Rethink Ethnic' campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style, Lifestyle said in a press release.

With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle's latest Spring Summer collection redefines ethnic wear and is crafted for the independent woman of today whose sense of style reflects her individuality. With this association, Melange by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Kangana as an inspiration with her appealing persona, eclectic fashion choices and stellar achievements.

At a glamorous event in Mumbai, Kangana took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt. Ltd to unveil the new collection– “Kangana Ranaut for Melange by Lifestyle”. This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.

“Melange by Lifestyle has emerged as a preferred contemporary ethnic wear brand for modern women who have a keen sense of style and dress in a manner that amplify their individuality. Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona. Her achievements as a versatile actress coupled with her quintessential confidence are inspirational to women across the country, and we are delighted to have her as our brand ambassador,” said Lumba.

Kangana added, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it. Hence, the endorsement.”

Melange by Lifestyle consists of vibrant ensembles that redefine contemporary fusion wear and fulfil the fashion needs of independent, urban females in the 20-32 years age group. The latest range has been crafted by fusing ethnic elements with global trends, and offers stylish looks for various occasions. The casual collection has a Bohemian vibe with a mesmerising interplay of tribal, garden and paisley prints in sheers, maxis, cover ups and flowy silhouettes.

Presenting Kangana Ranuat's fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores and at www.landmarkshops.in. The collection is priced between Rs. 899 and Rs. 2999. (SH)

Fibre2Fashion News Desk – India

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