Home / Knowledge / News / Fashion / Kangana Ranaut appointed Melange Brand Ambassador
Kangana Ranaut appointed Melange Brand Ambassador
23
Mar '16
Lifestyle International Pvt. Ltd has announced that they have signed on Bollywood superstar Kangana Ranaut as the brand ambassador for their contemporary ethnic wear brand – Melange by Lifestyle.

Kangana sizzles in the latest 'Rethink Ethnic' campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style, Lifestyle said in a press release.

With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle's latest Spring Summer collection redefines ethnic wear and is crafted for the independent woman of today whose sense of style reflects her individuality. With this association, Melange by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Kangana as an inspiration with her appealing persona, eclectic fashion choices and stellar achievements.

At a glamorous event in Mumbai, Kangana took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt. Ltd to unveil the new collection– “Kangana Ranaut for Melange by Lifestyle”. This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.

“Melange by Lifestyle has emerged as a preferred contemporary ethnic wear brand for modern women who have a keen sense of style and dress in a manner that amplify their individuality. Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona. Her achievements as a versatile actress coupled with her quintessential confidence are inspirational to women across the country, and we are delighted to have her as our brand ambassador,” said Lumba.

Kangana added, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it. Hence, the endorsement.”

Melange by Lifestyle consists of vibrant ensembles that redefine contemporary fusion wear and fulfil the fashion needs of independent, urban females in the 20-32 years age group. The latest range has been crafted by fusing ethnic elements with global trends, and offers stylish looks for various occasions. The casual collection has a Bohemian vibe with a mesmerising interplay of tribal, garden and paisley prints in sheers, maxis, cover ups and flowy silhouettes.

Presenting Kangana Ranuat's fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores and at www.landmarkshops.in. The collection is priced between Rs. 899 and Rs. 2999. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search