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Kim Jones showcases French Dior collection at summer 2024 men's show

28 Jun '23
2 min read
Pic: DR/LVMH
Pic: DR/LVMH

Insights

  • Kim Jones, Dior's artistic director, marked his fifth year at the brand by unveiling his 'New Look to New Wave' collection at the Dior Summer 2024 Men's Show.
  • The range reflects a blend of womenswear heritage with menswear.
  • British tailoring traditions blend with haute couture, featuring reinvented tailleur, polos, leopard prints, and tweed ensembles.
French luxury fashion house Dior’s artistic director Kim Jones celebrated his fifth anniversary at the brand by showcasing his fashion collection at the Dior Summer 2024 Men’s Show. Jones is known for appropriating the heritage of womenswear culture and applying it to menswear.

The collection pays tribute to influences of Dior predecessors, from the cabochons of Monsieur Dior to the embroideries of Gianfranco Ferre or the textures of Marc Bohan, all imbued with new expressions, LVMH said in a press release.

The tailleur reinvented by Yves Saint Laurent with its creative volumes is transmuted to relaxed masculine suiting and sweeping coats. British tailoring traditions meet the codes of haute couture tailleur for women. Dior codes travel through time, like cannage on knitwear, saddles and satchels, or an abundance of tweed for summer ensembles.

Polos in popping colours, leopard prints, and fluorescent tinged eyewear impart a fanciful touch to luxury. Inspired by the classic 1995 Lady Dior bag, shoes adopt a new circular logo on heavy-soled loafers.

The ‘New Look to New Wave,’ as Kim Jones dubbed the collection, also featured a reinterpretation of New Wave beanies by Stephen Jones. The caps are decorated with exquisite ‘Ronghua’ velvet flowers produced in China by master artisans who worked closely with the Dior Ateliers.

Fibre2Fashion News Desk (NB)

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