Home / Knowledge / News / Fashion / La Chapelle invests $3 mn in lifestyle brand tanni
La Chapelle invests $3 mn in lifestyle brand tanni
14
Jun '16
Leading Chinese fashion apparel company, Shanghai La Chapelle Fashion Co., Ltd has signed an investment cooperative agreement with owners of the famous tanni lifestyle brand, Niologie Limited, to invest RMB 20,000,000 ($3 million) into its wholly owned subsdiary Niglie China Ltd. This will enable Shanghai La Chapelle Fashion Co., Ltd to hold 16 per cent of the shares of the Hong Kong based fashion brand known for its floral prints.

The investment complies with La Chapelle's "product-oriented, fashionable and high-quality" brand philosophy, and will help to consolidate the Group's leading position in China's apparel market, a company statement said.

The brand "tanni", operated by Niologie China Limited is a mid- to high-end trendy lifestyle store brand highlighting European exquisite and romantic living. Its series encompass a wide range of products including ladies' apparel, handbag, footwear, accessory, and houseware products.

One of the most significant characteristics of this brand is its design capability of exquisitely rendered floral prints. It enlists a specialized floral prints team from the UK to design the exclusive prints for tanni. Since its entry into mainland China in 2010, it has captured the imagination of the Chinese affluent consumers for its distinctive elegant designs. Its brand concept "Embrace nature" creates a colorful world which never fades through its distinctive floral prints

According to the statement, tanni's items are highly individualized and its sales approach also meets the sophisticated shopping experience expectation of the new generation consumers, thus it has outperformed the industry average in sales revenue per unit area over the past few years.

“Our investment in this mid-range-to-high-end fashion brand further enhances our strength and reinforces our multi-brand strategy while expanding our presence in the women's wear market. Looking ahead, we will continue to actively look in the domestic and overseas for right opportunities to invest in high-quality fashion brands.” said Wang Yong, Executive Vice President of La Chapelle.

Founded in 2010, Niologie China Limited is the first women's apparel brand chain operator in China to introduce European lifestyle brand shops. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Moments of EPA signing in Tokyo. Courtesy: Twitter handle of Jean-Claude Juncker

Textiles | On 18th Jul 2018

EU and Japan sign Economic Partnership Agreement

European Union and Japan have signed an Economic Partnership...

Courtesy: Tego

Apparel/Garments | On 18th Jul 2018

Tego plans to expand product range in 2018-19

Tego, a company that creates premium athletic gear for modern...

Courtesy: OrganoClick

Textiles | On 18th Jul 2018

OrganoClick's OrganoTex finish is biodegradable

OrganoClick AB, developer and producer of environment-friendly fibre...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search