News Flash

Marvel teams up with Canada's Lolë for apparel collection

20 Jul '23

2 min read

Pic: Marvel

Insights

Lolë has partnered with Marvel to create a new capsule collection celebrating Marvel's iconic characters.
The collection includes 16 sustainable women's pieces, ranging from sports bras and tees to outerwear.
Designed in Montreal, the collaboration emphasises Marvel's commitment to active lifestyles and connects fans with characters through its Marvel Fit initiative

Lolë, a global apparel brand producing elevated athleisure, active, and outerwear designed to last, has announced its collaboration with Marvel on a new capsule collection. This release includes Lolë’s best-selling styles and spotlights many of Marvel’s iconic characters, including spider-man and The Avengers, as Marvel continues its Beyond Earth’s Mightiest celebration, honoring 60 years of earth’s mightiest heroes.

This Lolë and Marvel collection includes 16 pieces of women’s apparel, including an incredibly comfortable sports bra and tank, ultra-soft jersey crew neck tees, matching cotton hoodies and joggers, and an on-trend belt bag, along with Lolë’s iconic waterproof and down outerwear. The collection was designed in Montreal and produced using a variety of more sustainable materials, including OEKO-TEX certified fabrics, recycled polyester certified by the Global Recycled Standard, responsibly-sourced traceable down, and alternative down made from 100 per cent post-consumer recycled content, the company said in a press release.

This collaboration highlights Marvel’s continued focus on enhancing active lifestyles, while further connecting fans with its iconic characters, through its Marvel Fit initiative.

“We’re beyond thrilled to work with Marvel on this collection,” said Todd Steele, Lolë CEO. “Our community of customers (and our team) is full of dedicated Marvel fans, so it’s exciting to combine the styles they know and love with their all-time favorite characters. The collaboration with Marvel is also a landmark moment for Lolë as we continue to grow our brand’s footprint in the US.”

Fibre2Fashion News Desk (RR)

More Fashion News - United States Of America...