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Metalbottoni launches Gravita collection at Kingspin
Apr '17
Courtesy: Metalbottoni
Courtesy: Metalbottoni
Metalbottoni, an Italian company and a worldwide point of reference in accessories and finishing dedicated to fashion and garment, introduced its Gravita collection, which explores and reinvents the world of pressure buttons, at the recently held Amsterdam Kingpins Show. It is the first collection which the company has dedicated entirely to this accessory.

Combining state of the art technological product research, artisanal creativity and our exceptional and distinguishing attention to detail, Gravita fully exalts the potential of the pressure button.

A wide range of items are offered under the Gravita collection. It is a range where functionality and technique are unequalled, thanks to the development of components which are highly differentiated and capable of being personalised, thus allowing the client to find the accessory which best suits the characteristic of the fabric.

Having always been regarded as a purely technical element, Gravita has greatly enhanced the aesthetic aspect, coming up with a unique combination of fashion and sportswear elements, creating new borders in the use of this accessory.

"Gravita is a line which boasts 6 innovative projects, for a collection unequalled in dynamism and freshness, where the pressure button becomes an accessory which provides a unique added value for any item of clothing: functional, technical and aesthetic," said Gregorio Valli, CEO, Metalbottoni Spa.

Along with the new Gravita line, Metalbottoni also showcased highlights of AW 2018/19 collection with the renewed Monster range dedicated to denim, casual and sportswear.

The novelties of the Monster AW 2018/19 range are developed by means of a strong creative concept: the reengineering of the great classics. Shapes and proportions become resplendent with a new life thanks to the reinterpretation of the details.

The western style, typical of this line, still remains central, but it is softened and restyled by cleaner and more sober lines, with finishing offs which acquire a new personality and meaning. The sportswear also acquires a new look, amalgamating with the fashion world combining a mix of styles and workmanship which carries us back to the iconic sportswear brands of the 80’s and 90’s in an amazing blend of vintage and customised items.

"With these new proposals, we want to reaffirm our continuing capacity to reinterpret the world surrounding us. From the styles of the past, from the vintage and historical icons, we set out to reinvent the accessory; no longer as a simple adornment, but as a detail with a strong expressive character. To create unique elements capable of adding value, personality and a genuine 'Made in Italy' style to the item in question," said Maria Teresa Ricciardo, creative director of Metalbottoni Spa. (KD)

Fibre2Fashion News Desk – India

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