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Myntra eyes $100 mn from Deepika's 'All About You' brand
Oct '15
Online fashion retailer Myntra has said it expects its new fashion range, designed by Bollywood star Deepika Padukone, to become a $100 million in the next two years, according to media reports.

Deepika Padukone's own brand 'All About You', priced Rs 1,500 onwards, is aimed at women aged between 20-35 years.

"All About You lives up to its promise of being a collection that connects with young women. The brand will widen and deepen our reach. We see the brand hitting the $100 million mark over the next two years," Myntra CEO Ananth Narayanan told reporters at the launch of the brand in New Delhi.

According to Padukone, 'All About You', just as the name suggests, exhorts girls to 'just be themselves'. The brand has been designed in collaboration with French design agency Carlin and Myntra's in-house design team.

The collection embraces special fabrics such as hammered satin, viscose & jacquards, lurex knits, blended knits, woollens and premium denims. (SH)

Fibre2Fashion News Desk – India

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