Neonyt Germany to host fashion show to kick-off Neonyt Lab

The combination of these seemingly controversial topics spans the arc to the current earth age, the Anthropocene, in which humans have become one of the most important influencing factors on the biological, geological and atmospheric processes on earth.

During the Neonyt Fashion Show, various multi-brand looks are staged – from small independent brands and newcomer labels to internationally established brands and designer pieces, curated by renowned stylist Claudia Hofmann. The Biosphere theme complex presents fashion and textiles inspired by nature and its elements while the Technosphere theme focuses on circular economy and recycling, fair organiser Messe Frankfurt said in a press release.

Under the title 'Biosphere-Technosphere', the Neonyt Fashion Show combines themes that at first glance seem contradictory and thus raise questions. The audience is invited to embark on a journey in which the nature of the earth, its elements and the resulting regenerative approaches are combined with ideas from the digital world, resulting in new dimensions and networked systems – for a revolution in the fashion industry. The event is being realised together with natural cosmetics brand and presenting partner Dr Hauschka.

In the week from June 20-26, 2022, the city of Frankfurt am Main will be dominated by sustainable fashion, design and art. Numerous events will take place throughout the city under the umbrella brand Frankfurt Fashion Week. Exhibitions, fashion shows, talks, presentations and open studios invite all interested citizens to explore and experience fashion and all topics related to sustainable design.

Parallel to Frankfurt Fashion Week, Messe Frankfurt is organising the Neonyt Lab from June 24-26, 2022 in the Union Halle, which is aimed at consumers and fashion professionals interested in sustainability.

In addition, from June 21-24, Messe Frankfurt will be bringing together the globally oriented B2B events Techtextil, Texprocess and Heimtextil Summer Special, which will highlight themes of particular relevance to the international fashion and living sector. The Neonyt Lab will take place from June 24-26, 2022 at Union Halle in Frankfurt am Main.

Fibre2Fashion News Desk (RR)