Home / Knowledge / News / Fashion / Modae SRL to distribute new collection of Rachel Stark-Cappelli
Modae SRL to distribute new collection of Rachel Stark-Cappelli
29
Jun '11
Obscene Jeans Corp. lead Designer Rachel Stark-Cappelli met with representatives of Modae SRL last week to secure Italian distribution for the company's exciting new denim collection.

Based in Florence, Modae's distribution group employs 10 agents throughout Italy to maximize sales for luxury fashion companies such as Orion London, Lipsy London, Almost Famous and Mute Watch. Stark-Cappelli presented Obscene Jeans' new line to Modae Owner and Managing Director Salvio Rollo and three of the company's top sales reps on Thursday for potential nationwide distribution.

“Modae SRL has a well-earned reputation for taking up-and-coming, trendy brands and developing them into huge sales successes in Italy,” Stark-Cappelli said. “They were very excited to see an American brand with a European flair and eye for detail. Based on the amazing feedback I received, I think Modae and Obscene Jeans are going to be a fantastic fit.”

Stark-Cappelli went on to note that Modae SLR is constantly being offered new and different fashion lines, making the selection process very exacting. However, she did confirm that Obscene Jeans may already have an advantage since all of Modae SRL's agents servicing Italy's various regions have evaluated and approved the company's new collection.

“We're planning to make four sample ranges for the top agents to launch sales in the stronger cities, such as Florence, Rome, Milan and Veneto,” said Stark-Cappelli. “The samples will be ready for Italy at the end of August, which coincides perfectly with their Spring/Summer 2012 sales campaign.”

Italian fashion distribution is a key benchmark in Obscene Jeans' plans to grow into an international luxury lifestyle brand. Last week, the company signed a purchase agreement to acquire Beijing Beautyfresh International Trade Co. (Beautyfresh), a Chinese government-licensed importer/exporter of luxury goods, opening the door to the billions-strong Chinese luxury market.

“We're dedicated to developing fashions and beauty products that will stand out in any market around the globe,” said OBJE President and CEO Robert Federowicz. “As our global distribution network grows, Obscene Jeans' market potential will become nearly limitless.”

Obscene Jeans Corp


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search