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Hyderabad gets fashion designer Niranjan's new store
20 Jul '11
1 min read
A new designer store named IWEE Styling Store has been opened in Hyderabad by young fashion designer Niranjan, with an aim to bring the best of global brands to the city.
All the brands that would be made available at the new store will be procured directly from the manufacturing houses. These will then be given perfect youthful look and will be sold at prices cheaper than those compared to buying them abroad.
For niche consumers, the styling would be done as per their individual tastes and requirements.
The new store will also have a special section 'Couture' exhibiting organic fabrics made from cotton and jute. The organic fabrics would initially be procured from handloom weavers of Chirala and Pochampally in Andhra Pradesh and Chhattisgarh. Different designs would then be made from these fabrics.
Niranjan, the young fashion designer has set on a mission to reach the Indian middle class by bringing designer collection which is 'high on fashion but easy on pockets'.
All the brands that would be made available at the new store will be procured directly from the manufacturing houses. These will then be given perfect youthful look and will be sold at prices cheaper than those compared to buying them abroad.
For niche consumers, the styling would be done as per their individual tastes and requirements.
The new store will also have a special section 'Couture' exhibiting organic fabrics made from cotton and jute. The organic fabrics would initially be procured from handloom weavers of Chirala and Pochampally in Andhra Pradesh and Chhattisgarh. Different designs would then be made from these fabrics.
Niranjan, the young fashion designer has set on a mission to reach the Indian middle class by bringing designer collection which is 'high on fashion but easy on pockets'.
Fibre2fashion News Desk - India
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