The designer swimwear shop and bespoke fitting and design service based off London's King's Road, designed specialist bikinis for Alex's appearance at the Fitness America competition in Miami in 2009 – which was her first competition.
Hannah Smith, advisor for the bespoke range and store manager said: “We've always offered bespoke swimwear, but Alex was the first customer to approach us for costumes to wear in fitness competitions. Since then, other competitors have approached us, which has prompted us to offer this new service. We design the outfits in conjunction with the customer to make sure that it's absolutely right for their personality and the image they want to convey - whether it's covered in jewels or something more simple.”
Alex, originally from Northern Ireland, is a personal trainer and nutrition expert. Since entering the competitive circuit she has quickly attracted attention from the media, sports brands, and followers alike. She has been featured in numerous modeling shots and articles in a variety of magazines (Women's Fitness, Ultra Fit, WBFF's Fit and Firm, ExtraFit and Fitnorama), and is a Gaspari sponsored athlete.
More recently, international fitness celebrity Jennifer Nicole-Lee has selected her to be one of the elite group of fitness models to accelerate their careers through her Fitness Model Factory. Alex's next competition is the WBFF in Toronto on the 27th August.
Since launching Biondi in July 2005, owner Claudine Davies has successfully established the shop as a luxury niche boutique offering exclusive designer swimwear brands and expert advice from specialist swimwear stylists. Biondi has advised or designed for famous names such as Kelly Brook, Geri Halliwell and a number of royals, as well as providing swimwear for photoshoots for Cheryl Cole and other personalities.
Claudine says: “We loved the way Alex looked in our designs the first time we worked with her, and we know she'll go far. Both of our brands are attracting a lot of attention from the media, the public, and professionals in the fitness industry, so it really is a match made in heaven.”
20240830145952.gif)
20240925092649.png)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
