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Nolcha partners with Vitabath for New York Fashion Week
27
Jul '11
Nolcha Fashion Week: New York announces that Vitabath will be the Official Body Care sponsor for September 2011. The award winning fashion event, held simultaneously to New York Fashion Week, is a reputable platform for showcasing top-tier independent designers from around the world.

Vitabath, a trusted bath and body brand for more than 50 years, revitalized its image this summer through the introduction of the Vitabath Fragrance Collection – 16 fresh, youthful body washes – and Lime Citron Basil gelée, a new body wash available exclusively at Costco through the end of August. Vitabath's new products boast a super lathering, sulfate and paraben free formula that leaves skin feeling nourished, refreshed and vibrant.

“Partnering with Nolcha for New York Fashion Week was an ideal fit for Vitabath, as we've recently reinvented the brand to appeal to savvy, stylish young professionals,” says Vitabath CEO Richard Neill. “In addition to sampling Vitabath to media and fashion VIPs through the show's gift bags and Beauty Bar, we're also excited to be sponsoring an after party, which will give attendees a great feel for the playful, fresh vibe of the Vitabath product line.”

Since its development in Europe over half a century ago, Vitabath has provided customers with a range of luxurious formulas that combine rich vitamins, moisturizing emollients, fresh scents and natural extracts. Vitabath's quality ingredients and rich fragrances enable women to affordably indulge their senses and nourish their skin, resulting in a relaxing, yet invigorating, at-home spa experience.

Arthur Mandel, Nolcha President, comments: “We are excited to work with Vitabath products and to introduce the debuting Fragrance Collection to the guests of Nolcha Fashion Week: New York. It is always a pleasure to be the chosen vehicle for brands to showcase their latest products with us, especially established, renowned brands like Vitabath.”

The brand will be found at a variety of events throughout Nolcha Fashion Week: New York September 8th – 13th 2011.

Nolcha Fashion Week


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