Home / Knowledge / News / Fashion / Y-3's A/W campaign opens up the definition of travel
Y-3's A/W campaign opens up the definition of travel
Jul '11
For Autumn/Winter 2011-12, Y-3's communication campaign is inspired by the collection's theme reflecting on the nature of escape—on horseback, on foot, and into the hills.

Y-3 asked artists Collier Schorr and David Benjamin Sherry to interpret the Autumn/Winter 2011-12 collection which ultimately is about the journey not the destination.

Collier Schorr created images as well as the campaign's mood video Beneath, Between, Beyond which opens up the definition of travel.

A young man and woman, dressed in clothes that almost would seem to mimic the colors of nature, pass through the thin air of mountaintops and unseen glances. Watching and being watched, they attempt to connect in the beautiful moment of a passersby who can't be contained or caught.

Schorr contrasted hyper- colored landscapes by the photographer David Benjamin Sherry with two figures who likewise seem otherworldly. A sense of losing oneself, both in travel and love, the piece begins with a girl disappearing into a blue sunset and ends with the boy waking up as if he had imagined this whole performance. They share an internal daydream, but ultimately she is a projection of his imagination. He is alone, his interior life spread before him, sun glittering through a branch of leaves, a nomad in every destination.

For Yohji Yamamoto "Traveling means coming back home, we are always unconsciously wanting to come back. It is one of man's strongest desires."

The result is an over-arching communication campaign that translates into still images and a short mood film exclusively launched during the Venice Biennale early June, followed by an updated brand website design, all released globally mid July 2011.

Yohji Yamamoto

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search