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Rice transforms casualwear into fashionable items
Nov '11
November 29, 2011 In an answer to the trendsetting demand for comfortable lifestyle clothing, Jaime Rice has designed a new line of women's wear and named it TUCK.

With her active wear background, Rice has transformed casual wear into fashionista pieces wearable from day to night, comfortably of course. Her passion and experience has been established to bring a youthful, sexy approach to active wear.

The apparel includes a variety of tops, dresses and bottoms; all made of cotton, jersey or ponte. The first line is filled with shades of white, black, grey and a light pink stamped as the 'TUCK pink'. The brand will premiere in specialty stores and boutiques all over NYC in Spring 2012.

The TUCK showroom celebrates its grand opening, showcasing the complete Spring 2012 line. Rice stated her feelings about her new brand, “Women on the go want to be comfortable AND stylish…I want TUCK to be the first lifestyle brand to cater to those women”.

Tanks are for sale to benefit the Somaly Mam Foundation, an organization dedicated to end human trafficking. Rice collaborated with them to created fashion tanks, currently being sold for $25 with part of the proceeds going to the foundation.

Rice said, “I'm really excited to take my creativity and design such a fashionable top that will actually benefit the Somaly Mam Foundation. It will bring awareness to the fashion industry and aid in the fight against human trafficking.”

TUCK Brand

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