Home / Knowledge / News / Fashion / 2012 Miss America contestants styled in Express fashion
2012 Miss America contestants styled in Express fashion
20
Dec '11
Express Inc., the specialty retail apparel chain operating more than 600 stores in the U.S., Canada and Puerto Rico announced that Express will become an official sponsor of the 2012 Miss America Program.

The year-long sponsorship kicks-off with an exciting week of pageant events and culminates on January 14 at 9:00 PM /EST with the live ABC broadcast of the 2012 Miss America Pageant from the Planet Hollywood Casino Resort in Las Vegas, Nevada.

"The Miss America Organization represents the very best of intelligent, savvy, modern young women, and Express is looking forward to working with an organization that not only showcases their personal style, but also provides scholarships to help further their education through the world's largest scholarship program," said Lisa Gavales, chief marketing officer of Express.

Fifty-three young women from across the United States, including the District of Columbia, Virgin Islands and Puerto Rico will have the opportunity to showcase their personal fashion sensibilities in a uniquely Express way before and during the 2012 Miss America Pageant.

All of this year's contestants will be outfitted in Express looks throughout pageant week at the following events:

Thursday, January 5: Miss America Arrival ceremony and media event at Planet Hollywood, Las Vegas

Saturday, January 7: Miss America Contestant fashion show at Fashion Mall, in Las Vegas

Tuesday, January 10 through Thursday, January 12: Preliminary competition events

Saturday, January 14: ABC Live Miss America Pageant telecast from Planet Hollywood, Las Vegas

The winner of the 2012 Miss America Pageant will wear Express during scheduled public appearances throughout the year, and may be featured in a future Express advertising campaign.

"Miss America has always been committed to scholarship and service while doing so with incredible personal style and self-expression, ideals that speak to girls and young women alike," said Mary Landaverde, Director of Licensing for Miss America Properties. "Express recognizes these shared values, and serves as a natural partner with us, in reaching today's contemporary young woman."

"We are thrilled to work with Express who shares in the same philosophy as Miss America of empowering young women and inspiring them through their spirit, their energy and their incredible fashion collections," said Miss America 2011 Teresa Scanlan.

Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions.

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance.

Miss America Properties is a partnership between Infinity Lifestyle Brands, LLC (ILB) the New York based Infinity Group's consumer products investment and brand management arm and Hilco Consumer Capital, (HCC) a specialized private equity firm that makes strategic investments in branded consumer companies and iconic consumer brands.

Express Inc


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search