Home / Knowledge / News / Fashion / Rue Madame unveils third store in Hong Kong
Rue Madame unveils third store in Hong Kong
Jan '12
Paris-based fashion retailer Rue Madame announced the opening of its third store in Hong Kong to capture growing opportunities in the city's fast-growing fashion market.

The new store at Silvercord, Tsim Sha Tsui, also sets a milestone for Rue Madame as its first outlet in Kowloon. Its two other stores, at Lee Gardens in Causeway Bay and the IFC Mall in Central, opened in 2010.

Rue Madame is a fashion concept boutique chain for women, retailing well-known Parisian brands including Maje, Sandro, Claudie Pierlot, American Vintage, Majestic, Toupy, Sessun, Dress Gallery, Gat Rimon and more.

When founder Ariane Zagury first came to Hong Kong, Rue Madame looked towards the city's diverse clientelle to support its latest expansion. Ms Zagury noted that the company's Hong Kong patrons have a strong desire for fashionable brands and a Parisian label is a big attraction.

“Two years ago we saw a niche for fashionable brands between the luxury brands and mass retailers and we moved quickly. Today, our strategy is working just fine,” Ms Zagury said.

“Looking ahead, we see even more room for growth in this particular market segment, and hence our third store is set to cater to this demand. The Kowloon store is the biggest of the three outlets, measuring over 1,600 square feet.”

Ms Zagury said that Hong Kong will remain a regional headquarters for the company, managing Rue Madame's Asian marketing activities. She added that a key attraction for her was the ease of doing business in Hong Kong.

Associate Director-General of Investment Promotion, Mr Andrew Davis, agreed, saying that Hong Kong has earned its reputation among overseas investors for its simple business procedures. Mr Davis added that Invest Hong Kong would continue to offer assistance to Rue Madame in its future expansion.

Rue Madame is a concept created by Ariane Zagury in collaboration with Patricia and Nathalie Samson. Along with its unique selection of fashion, Rue Madame's priority is to provide an excellent service to its clientele, helping them to find the right balance between their own personalities and the latest styles from Paris.

Invest Hong Kong is a department of the Hong Kong Special Administrative Region (HKSAR) Government and was established in July 2000 to take responsibility for foreign direct investment in Hong Kong and to support overseas and Mainland businesses to set up or expand here.

Hong Kong Special Administrative Region (HKSAR)

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search