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Zennstrom's project for designer Marcell von Berlin
11
Jan '12
Fashion photographer & filmmaker Per Zennstrom is directing a multi-layered and site specific video installation for fashion designer Marcell von Berlin which premieres during Mercedes Benz Fashion Week, Berlin on Jan. 19th. at chic Berlin hotspot Bar Tausend.

Well known for his innovative approach to fashion imagery through cutting edge technology Per Zennstrom will tell a decidedly chic, urban and somewhat risqué tale in a video installation starring model Jenny Strahl who in the video goes through an unusual metamorphosis highlighting the designs of Marcell von Berlin.

The project is comprised of both still images as well as video and was shot and recorded at the chic penthouse of CarLoft Berlin.

The video installation will make use of some high tech tools such as HD video where some 3D sculptures are prominently featured, HD projectors controlled by some mapping software, all furnished and operated by Blue Media Berlin, a small and agile tech company that specializes in event and presentation management.

Per Zennström, contemporary photographer, filmmaker, on-line publisher, creative director and blogger, has always been attracted to the facets of fashion photography: popular culture, the creation of image, the quest for new ideas, and a business that always exists in the present. Pop-culture with all it's sometime conflicting facets plays an important role in his creative universe, be it film, design, the "business" itself, the web 2.0, new digital media and techniques and so on... Thriving on the ephemeral and fleeting aspects of this sometimes fickle environment he tries to turn these "limitations" into opportunities.

Per Zennström


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