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Five Aussie designers to celebrate Australia Day in NYC
31
Jan '12
Five of Australia's most promising young designers showcased their collections to New York's top tier press and fashion industry executives on Australia Day.

It was an opportunity for Michael Lo Sordo, Kym Ellery, Magdalena Velevska, Christopher Esber and Kym Ellery to present their Autumn/Winter collections to some of the most influential U.S. buyers.

The event was the finale of the Australian Five program, a joint effort between Woolmark and the Australians in New York Fashion Foundation (AINYFF).

“The Australian Five is focused on bringing the best of Australian design and putting them in front of New York's best fashion editors, stylists and buyers,” Woolmark CEO Stuart McCullough said. “The people who have come together to support this project are a testament to the value of both Australian designers and the Merino fibre in the international market,” added Rob Langtry, Global Marketing Director of The Woolmark Company.

At the event were AINYFF's Malcolm Carfrae, Richard Christianson and Julie Anne Quay; Victoria's Secret model Shanina Shaik, daughter of the former Australian Prime Minister Katherine Keating, Aussie actor Emma Lung, photographer Sante D'Orazio, Argentinian model and 'It girl' Tati Cotliar and Calvin Klein designer Kevin Carrigan.

Carfrae notes: “This is a unique opportunity for New York opinion formers to view the work of five talented young Australian fashion designers in a very intimate and close-up setting, meet the designers and really see the fabric innovation and design skill.”

The Australian Five formed part of G'Day USA, an annual program designed to promote Australian business in the United States.

Australian Wool Innovation Limited – the owner of The Woolmark Company – is a not for-profit enterprise driving the research, development and marketing of the AUD 2.4 billion Australian wool industry. Funded by 29,000 Australian woolgrowers, we invest along the global supply chain for Australian Merino wool – from woolgrowers through to retailers, from farm to fashion – to promote Merino's position as the premier natural fibre.

The AINYFF Founding Board (Australians In New York Fashion Foundation) is comprised of a diverse group of high-profile Australians, who have many years of experience in both Australia and New York. These committee members represent a wide range of talents and backgrounds, which include editors, journalists, creative directors, publicists, photographers, supermodels and fashion designers.

G'Day USA is an annual program designed to showcase Australian business capabilities in the USA – Australia's largest trading and investment partner.

Woolmark


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