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Colorful world of Atsuro Tayama this spring summer
Feb '12
Paris-based avant grade fashion brand ATSURO TAYAMA presented the Spring Summer 2012 Women's collection at The Space, Central. Mr. ATSURO TAYAMA was in town to grace the event and shared his inspirations behind the new collection.

Invited guests were treated to a special opportunity to explore the world of ATSURO TAYAMA through a unique interactive space that showcased Mr. TAYAMA's sketches, his beloved paintings and photos as well as Art Jam to arouse instant creation.

Start from COLOR
Atsuro Tayama 2012 Spring Summer Collection is all about color. Mr. TAYAMA was inspired by three themes to enrich the color and design - 1. Tropical Forest 2. 1930's artists' works 3. Fusion of Handbag and womenswear.

In 1994, SIDEFAME LTD introduced Paris-based avant-garde Japanese designer ATSURO TAYAMA's main collection as well as his original and girlish diffusion line A.T to Hong Kong. Today, both of the designer's labels have successfully built up a very loyal clientele in Hong Kong as well as in major Chinese cities like Shanghai, Beijing, Shenzhen, Hangzhou, to name a few.

SIDEFAME LTD was established in 1987 as the retail subsidiary of FENIX GROUP HOLDINGS LTD. Headquartered in Hong Kong, SIDEFAME operates offices and retail stores in Hong Kong, China, Macau and Singapore. The Company markets a range of fashion and lifestyle brands, around the region, through joint venture and franchise agreements.


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