Fashion event Pure London expands for August

22 Feb '12

5 min read

Pure's Premium Womenswear section upped the fashion ante for Autumn/Winter 2012 with a host of established design heavyweights. Returning to Olympia's Pillar Hall, collections from Wondaland, Winter Kate, Jofama, TBA, Lounge Lover, Goat and Tara Jarmon accompanied premium accessory brands Sam Ubhi, Zandra Rhodes for Adele Marie, Becksondergaard, Matt & Nat, Ally Capellino and Lulu Guinness Luggage in the Gallery Level.

Kam Harris, UK sales agent for Becksondergaard commented “We have had an amazing show! We have opened new accounts including Fenwick Newcastle, and seen all the key buyers!”

Deryane Tadd, owner of The Dressing Room, St Albans commented “The mix of collections at Pure London is excellent this season with great ideas in accessories and footwear. I feel all the content and seminars are really important, they are very informative for all types of businesses.”

This season saw an impressive line up of industry experts including leading fashion gurus from the world of TV, online, high street and independent retailing. Guest speakers included stylist and fashion presenter Antonia O'Brien, designer Zandra Rhodes, trends commentator Khabi Mirza, editor of Retail Jeweller Laura McCreddie and senior retail editor of WGSN, Lorna Hall. WGSN presented daily inspirational womenswear trends for Autumn/Winter 2012 while Drapers provided essential buying advice for maximizing profit.

Sarah Lawrence, Event Director commented, “This Pure London has been our biggest ever with over 1,000 brands on show. It is known for being a show where people pick up new brands, write orders and enjoy informative seminars that are a source of inspiration for boutiques.”

New for 2012
The show is set to expand next season, increasing its footfall by at least 700 sq m to expand current areas and create new sections. An extra hall on the first floor of Olympia will open up allowing more space for accessories including a French Accessories Pavilion, as well as a new section Pure Body, a destination for buyers looking to source lingerie, swim wear, hosiery, leggings, loungewear and casualwear. In Spirit Young Fashion, the introduction of a kids section will showcase trend-led childrenswear brands.

Another addition, Pure Expert will bring expert business advice to life. A dedicated seminar and workshop programme will focus on retailing, visual merchandising, cashflow, bricks to clicks and more. Plus, fellow professionals will take to the stage and share their experiences, what solutions they have employed and with what results.

Pure Britain will also be introduced, ensuring that 'Made in Britain' ranges are highlighted to UK and international buyers looking to buy British.

In line with the Olympics and Paralympics, Pure London has moved its August show to a new date line, 19th-21st August 2012. With the Olympics running from 26th July to 12 th
August 2012 in London, Pure London has strategically planned this new dateline to ensure brands and buyers alike are not travelling to the show during one of the country's busiest ever periods. Pure London will be positioned perfectly to compliment the buying schedule of the independent fashion retail market and the multiples, during the Spring/Summer 2013 buying season.

Pure London

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