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Stella McCartney opens pop-up store at Printemps
Apr '12
Stella McCartney opens a pop-up shop at Paris' Printemps on 64 Boulevard Haussmann expanding on her already existing shop-in-shop located at the department store's second floor and her flagship store at the Palais Royal.

The temporary space on the ground floor positioned by the store's main entrance is part of the "la fete du Printemps," celebration of the new season collections. Bold and graphic flower print images from the designer's Summer 2012 ad campaign inspire the pop-up display along with flower head mannequins providing an edited and curated glimpse into the Stella McCartney world; offering a selection from the British designer's Summer 2012 ready-to-wear, accessories and lingerie.

In celebration of the special occasion, Stella McCartney designed exclusives styles of the popular Falabella accessories including a fold over tote, a clutch and a wallet. The styles in a light grey faux python with the signature woven aluminum anthracite chain will be available in prices ranging from 435 euros to 775 euros. The pop-up shop will run until May 19th this year.

Stella McCartney is a partnership between Ms. Stella McCartney and PPR's luxury division established in 2001 as a 50/50 joint venture. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs.

The brand's ready-to-wear, accessories, lingerie, kids clothing, fragrance and the adidas by Stella McCartney collections are available through 16 freestanding stores including London, New York, Los Angeles, Tokyo, Hong Kong, Milan and at the Palais Royal in Paris as well around 600 wholesale accounts in key cities worldwide including Le Bon Marche and Galeries Lafayette in Paris.

Stella McCartney

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