Home / Knowledge / News / Fashion / Pure London to take part in Great Fashion Cycle Ride
Pure London to take part in Great Fashion Cycle Ride
Apr '12
The Pure London team will be taking part in the Great Fashion Cycle Ride from London to Paris with the Environmental Justice Foundation (EJF) this July.

The 300 mile cycle ride from London to Paris will pass through picturesque countryside, crossing the Channel and continuing through the small villages and medieval market towns of Northern France and finishing at the Eiffel Tower.

EJF is a registered charity established in 2000 to empower people who suffer most from environmental abuses to find peaceful ways of preventing them. EJF are involved in a number of valuable campaigns all over the world, including one particularly close to the heart of the fashion industry, the 'Pick your cotton carefully' campaign.

Katy Davis, Event Manager of Pure London commented “A few months ago I agreed to cycle with some of my colleagues from London to Paris to support the EJF. We have chosen to champion the 'Pick your cotton carefully' campaign, with all funds raised through the ride going directly to help the EJF in their plight to eradicate child labour and the deadliest pesticides from cotton production, alongside promoting organic alternatives. We're all really looking forward to the challenge – it's going to be a true test of strength and stamina.”

EJF's fashion campaign is focused on ending the use of forced child labour and harmful pesticide use in the cotton industry. Whether it is state enforced, or child trafficking, millions of children around the world face severe exploitation in cotton production. EJF also campaigns for a global ban on the most toxic pesticides which in total kill over 20,000 people a year.

Katherine Ross from the EJF commented “EJF is proud to be working with Pure London on The Great Fashion Cycle, raising awareness and essential funds for the charity's 'Pick Your Cotton Carefully' campaign. Cotton should be improving lives, but too often this 'white gold' brings misery to some of the world's poorest and most vulnerable people.

Pure London has supported EJF's campaign for the past four years, and we are thrilled to announce four members of the team are saddling up for EJF's Great Fashion Cycle in aid of the world's unseen fashion victims. Linking Europe's top two fashion cities – London and Paris – EJF's Great Fashion Cycle is the ride of a lifetime!

The Pure London

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search