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Fashionandyou crosses one million likes on facebook
16
Apr '12
fashionandyou.com achieves yet another milestone, crossing the 1 million mark of 'Likes' on its facebook page, becoming the fastest growing e-retail brand in the fashion and lifestyle segment world over!

Before launching the website in January 2010, the brand entered the social media ring in November 2009 with a series of creative initiatives intended to build brand awareness on online media.

An interactive member-get-member campaign driven by social media marketing strategy is what led fashionandyou.com to emerge as a leader in fashion and lifestyle segment.

Not only is fashionandyou.com the first brand in India to provide real time customer support on a social media platform, it also gives fans access to exclusive videos, sale previews, curates one-of-a-kind Facebook sales, gaming applications and fun contests.

The online retailer has also adopted a high fashion editorial format with gusto by introducing a chic online fashion magazine. With contributions from well established bloggers & writers, this first ever digital fashion magazine in India has further engaged members socially. The brand also boasts a blog, which delivers a daily dose of style to readers.

Commenting on the feat and as a big shout out to its fans, Pearl Uppal, CEO & Co-Founder of fashionandyou.com says, "Thank you for the incredible support. We at fashionandyou.com are extremely excited & humbled to be able to reach out to 1 million fans via this important social media platform.

“Being an interactive medium, Facebook is a very important way for us to interact with our consumer and get their feedback. We are thrilled to see our brand's acceptance across various age groups & demographics.

“We are confident that we will continue to receive this kind of support from our consumers and will add many more members to our growing family."

To celebrate this massive achievement, fashionandyou.com has decided to return the love by showering fashionandyou.com branded merchandise to lucky fans on Facebook.

With more than 3.5 million registered members, the brand offers daily sales and irresistible deals on apparel, accessories, footwear, gadgets, home decor & more. fashionandyou.com makes luxury brands accessible not only to metropolitan cities but also to Tier II & Tier III markets at deep discounts.

The brand differentiates itself from others by being the most active brand of its kind on social media platforms with an extremely aggressive and progressive approach.

About fashionandyou.com:
fashionandyou.com is a members-only online shopping destination for all things related to fashion and luxury lifestyle and is a strategic partner to innovative brands looking for new ways to achieve their business goals.


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