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Gucci creative director Giannini returns to China
19 Apr '12
2 min read
Gucci is pleased to announce that on Saturday April 21, Creative Director Frida Giannini will mark her return to China with three exclusive events throughout the day.
In the morning Giannini will host a cocktail in honour of Li Bing Bing at the historic Wai Tan Yuan, at which Gucci's new advertising campaign starring the Chinese actress will be revealed.
Dedicated to the House's handbags, jewelry and watches, the campaign features both classic accessories from Gucci's tradition as well as new styles destined to become timeless pieces.
Then, in the evening, Wai Tan Yuan will also mark the location of Giannini's first-ever fashion show in China. Giannini will present her critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially invited guests with celebrity attendees including Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun.
China's fashion capital will enjoy an unprecedented preview of next season's men's and women's collections only before shown on the House's Milan runway.
A private party will follow in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB will span three floors and host distinctive themes within each lounge.
Party-goers will have the opportunity to view a display of Gucci Première evening gowns from the House's Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.2ManyDJs and Michel Gaubert will perform live DJ sets and Bryan Ferry will take the stage for an exclusive performance followed by a DJ set by Isaac Ferry.
Gucci in China:
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Gucci first entered the Chinese market in 1996, becoming one of the first luxury brands to operate in the country.
At the end of 2011, Gucci counted 46 directly operated stores in Mainland China spread across 32 different cities. The second half of the 2000s saw tremendous growth of openings compared to the end of 2004, when the House counted four stores in China. Today Gucci China has approximately 1,700 employees.
In the morning Giannini will host a cocktail in honour of Li Bing Bing at the historic Wai Tan Yuan, at which Gucci's new advertising campaign starring the Chinese actress will be revealed.
Dedicated to the House's handbags, jewelry and watches, the campaign features both classic accessories from Gucci's tradition as well as new styles destined to become timeless pieces.
Then, in the evening, Wai Tan Yuan will also mark the location of Giannini's first-ever fashion show in China. Giannini will present her critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially invited guests with celebrity attendees including Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun.
China's fashion capital will enjoy an unprecedented preview of next season's men's and women's collections only before shown on the House's Milan runway.
A private party will follow in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB will span three floors and host distinctive themes within each lounge.
Party-goers will have the opportunity to view a display of Gucci Première evening gowns from the House's Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony.2ManyDJs and Michel Gaubert will perform live DJ sets and Bryan Ferry will take the stage for an exclusive performance followed by a DJ set by Isaac Ferry.
Gucci in China:
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Gucci first entered the Chinese market in 1996, becoming one of the first luxury brands to operate in the country.
At the end of 2011, Gucci counted 46 directly operated stores in Mainland China spread across 32 different cities. The second half of the 2000s saw tremendous growth of openings compared to the end of 2004, when the House counted four stores in China. Today Gucci China has approximately 1,700 employees.
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