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SEEK a highlight of Mercedes-Benz Fashion Week Berlin
Jul '12
SEEK event was presented at this year’s Mercedes-Benz Fashion Week Berlin. Both important national and international buyers and the press were clearly impressed by the selected portfolio of brands such as Big E, Billionaire Boys Club Bee Line, Carin Wester, Ebbets Field Flannels, Folk, Han Kjobenhavn, Harris Wharf London, Oliver Spencer, Our Legacy, Soulland, The Local Firm, V Ave Shoe Repair or Volta Footwear.

The capital’s fashion week without SEEK? Unimaginable. 'It is the right vibe in the right space, set in the right town. SEEK has always been focused on the product and has firmly set it sights on good products and will always create longevity,' says Oliver Saunders, Creative Director.

This season was the second time SEEK was held at Kühlhaus Kreuzberg in Luckenwalder Strasse - with more than 60 hand-picked brands showcasing on the three floors of exhibition space.

Complementing the first-class labels on display and the show’s purist setup, the atmosphere throughout the event was open and friendly and made for a relaxed business environment.

Additionally, the restaurant run by the team of Michelberger Hotel has established itself as a firm fixture of the show and pop-up stores by Slow Down Joe and Lunettes Vintage equally added to the special spirit of the event.

Even unexpected circumstances like a power cut, caused by Vattenfall, could not put a damper on the great atmosphere.

Mercedes-Benz Fashion Week Berlin

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