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US musician will.I.am launches 'Ekocycle' apparel line
04
Aug '12
William James Adams, popularly known as will.I.am, the American singer-musician- songwriter-entrepreneur- actor and producer, has teamed up with ‘The Coca-Cola Company’ to launch a new clothing line and gear brand-‘Ekocycle’. 
 
The ensembles or apparels of the singer’s collection will be produced from a variety of recycled materials, including plastic bottles and aluminium cans. 
 
The musician’s eco-friendly garment collection will have an ultra-modern hip look to entice the younger generation towards the idea of recycling.
 
Apart from the exquisite line of trendy apparels, the collection will also have fashionable accessories like bags and hats.
 
The initiative behind the singer and the multinational beverage corporation’s joint venture is to promote the idea of recycling amongst people and companies through creating or highlighting products that have been made exclusively from recycled materials.
 

Fibre2fashion News Desk - India


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