Each student was instructed to design a capsule collection that is infused with their personal style and the Urban Outfitters customer in mind. Under the aid and mentorship of Urban Outfitters Director of Concept and Trend, Marissa Maximo, the emerging designers created an inspiring range to be sold at select Urban Outfitters stores and online.
“It is one of Urban Outfitters' initiatives to be a creative incubator for young and aspiring talent,” says Maximo. “We've made an ongoing effort to focus on students and through collaborating with their schools, we can help them gain valuable experience while also creating product that connects to our customers and compliments the brand,” she adds.
September sees the launch of Designed by: RISD and Philadelphia University. To celebrate, UO will host a live preview during Fashion’s Night Out at their 628 Broadway store on September 6th at 5pm. Guests will have the opportunity to meet the designers and view the collection first hand while enjoying the many festivities planned for the evening.
To further show our design school spirit we are encouraging students and aspiring designers to participate in an on-site sketch design competition for a chance to win a collaboration with Urban Outfitters for Fall 2013.
Designs will be judged by industry professionals: Stylist Doria Santlofer, Designer Katie Gallagher (RISD ‘09), Fashion Director of Dossier Journal Polina Aronova and Urban Outfitters’ Director of Concept and Trend Marissa Maximo (RISD ‘95). The event will also feature live music performances by Maria Minerva and Icona Pop, a DJ set by Mike Simonetti (Italians Do It Better), complimentary drinks by Open Bar Hospitality and more.
Meet the Designers:
Emily Shaw (RISD Apparel Design 2012): Looking toward a decade near and dear to her heart, designer Emily Shaw drew on music, idols and personal memories of the ‘90s, weaving them into her collection – one designed for free spirits and independent minds.
Amanda Goss (RISD Apparel Design 2012): Amanda Goss has devoted countless studio hours to her dream of working as a women’s ready-to-wear designer in NYC. Now in her final year at RISD, this is her first commercially-available collection.
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