Home / Knowledge / News / Fashion / Debenhams unveils autumn designer ad campaign
Debenhams unveils autumn designer ad campaign
30
Aug '12
Debenhams launches the next installment of its successful ‘Life Made Fabulous’ TV campaign, starring top designers Julien Macdonald, Henry Holland and Jasper Conran.

Airing during Emmerdale, the Autumn/Winter 2012 advert shows each designer in their studio, adding the finishing touches to a garment.

A close up of the product then transports the audience to the same item being worn and enjoyed in real life situations.

The hero pieces were chosen to reflect three of the biggest trends of the coming season; town and country, rich and regal and baroque and roll. All covered by a £49 H! by Henry Holland hacking jacket, a £150 jacquard print coat from J by Jasper Conran and a lace Star by Julien Macdonald dress at £65.

The ad follows hot on the heels of the summer campaign which yielded a million pound sales boost for the swimwear category in just two weeks.

The advert starred Sadie Frost and Jemima French, and saw sales of their Floozie swimwear brand increase by 210%.

Matthew Williamson also featured and one of his Butterfly bikinis worn in the closing scene saw and incredible sales increase of 383%.

The autumn advert is the latest installment in Debenhams’ ‘Life Made Fabulous’ series, which launched last year– the store’s first brand TV campaign for over four years.

Says Debenhams’ marketing director, Richard Cristofoli, “It’s an extremely exciting time for the brand. As we get set to launch the fourth ad in the series, it’s clear that customers are responding to our brand message.

“They’re recognising Debenhams as an engaging, more stylish brand that’s on the up.”

Customers will be getting accustomed to seeing Debenhams’ design talent on their TV screens. The new advert features two of TV’s most recognisable fashion faces, Henry Holland and Julien Macdonald, who appear alongside one of industry’s most respected names, Jasper Conran.

Continues Richard, “The profile that these designers have in this country is a testament to their hard work and talent. It further demonstrates Debenhams’ unique relationship with the biggest names in fashion and how together, we deliver fantastic designer clothing at high street prices – it’s our key point of difference.”

All adverts feature the campaign strap line ‘Life Made Fabulous with Designers at Debenhams’, with the voice of the campaign coming from Billie Piper of Belle du Jour fame.

The backing track for the campaign is ‘This is the life’ by Northern Irish indie rock band Two Door Cinema Club. The band's name came about after member Sam Halliday mispronounced the name of the local cinema, Tudor Cinema, and it stuck.

The activity was filmed on various locations and developed by agency JWT London, putting the talent behind ‘Designers at Debenhams’ in front of the lens.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search