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UK's stylish fashion brand Dune to enter India
12
Sep '12
The Dune Group, owner of a wide portfolio of brands offering an expanding range of luxury fashion footwear & accessories and Reliance Brands Limited, a part of the Reliance Industries Group, the largest private sector company in India, today announced an exclusive long-term franchise agreement for India.

The first Dune store opened on London’s Kings Road, in 1993; and the brand has since grown to become one of the most influential global players in the fashion footwear and accessories market. The foundation of this growth has been their dedication to excellence in product development and design, and its commitment to providing outstanding customer service.
 
Commenting on the association, Mohamediqbal Yacoobali, CEO, Dune International Ltd said: 
 
‘As one of the leading emerging markets, India has been a key territory targeted for development by the Dune Group.   In Reliance Brands we found a partner that not only understands and resonates our group’s values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a Partner.’ 
 
Through this partnership, the Dune Group is looking to launch its Flagship brand ‘Dune’ in India during SS13.  Dune, offers Distinctive fashion footwear & accessories for women and men, with an exceptional array of styles, with something for everyone and for every occasion. From sky high heels to chic everyday ballerina flats, embellished sandals, and perfect court shoes that will take you from day to night in effortless style. Dune provides the perfect finishing touch to any outfit. With prices ranging from Rs.4500 to Rs.12, 000 it offers a perfect bridge for consumers looking for a luxury product with great value. 
 
Over a period of time, this partnership will also look to launch the other Brands in the portfolio of the Dune Group, in India.
 
Commenting on the partnership, Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. Said: ‘Dune has beautifully designed, stylish and unique shoes that excite and inspire season after season. The label encapsulates a lifestyle that is chic, urban and is infused with modern style and sensibility that resonates with the contemporary Indian consumers. The brand comfortably sits in to a segment which rightfully fills the gap for shoes which offer such unique design sensibility.  Through the launch of Dune we are looking forward to translating the brand’s unique fashion sense into the mindset of the Indian consumers.’ 

Reliance Brands Limited


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