Abbie Stephens was selected to receive professional support and mentoring through White Lodge productions with the goal of creating a film for leading British designer Emilio de la Morena's spring/summer 2013 collection.

This offered a unique opportunity to gain insight into and experience of the fashion film industry. The film will premiere at the spring/summer 2013 Fash/On Film Launch on Friday 14th September alongside other curated fashion films from designers and River Island.

The Fash/On Film panel has curated a dedicated fashion film programme to be screened in the Canon Cinema  each day of London Fashion Week. Members of the panel will host Q&A sessions at screenings with directors, film makers and designers including Aminaka Wilmont, Charlie Le Mindu and Fred Butler as they discuss their films for the new season.

The Canon Cinema is London Fashion Week’s digital showcasing space, and has been fitted out with the latest in Canon XEED projection equipment. Canon are the Digital Showcasing Partner of London Fashion Week.

For the first time, shows and events in the Show Schedule booklet can be downloaded to a smartphone calendar via Aurasma , linking print to digital and providing an organisational tool for visitors. The LFW Daily newspaper will be brought to digital life, as the cover and Catwalk Highlight shots turn into shows through Aurasma.

Using their mobile device, visitors simply need to download the free Aurasma Lite app and then hold it over the LFW image, at which point it will spring to life with exclusive video content.

The BFC’s digital innovation strategy aims to harness technology and creativity to promote British designers to global audiences.

British Fashion Council (BFC)