Estethica to promote sustainable fashion at LFW

New to the Estethica area this season are international brands Auria x Margot Bowman, Carla Fernandez, Honest By, Lorico, Max Jenny, Mich Dulce and White Tent. Ada Zanditon, Henrietta Ludgate, Junky Styling, Makepiece, Victim Fashion Street will also showcase their ready to wear lines alongside lingerie brand Chiarini, milliner Pachacuti and jewellery designer Joanna Cave.

This season’s special guest is Bruno Pieters with his label Honest By. Honest By offers products with complete transparency in price and manufacturing, creating a new paradigm in fashion and retail.

Estethica designers have been chosen for their design excellence and commitment to working in a sustainable way. All designers adhere to at least one of the key Estethica principles of fair trade and ethical practice in the production process; the inclusion of organic fibres and the use of up-cycled and recycled fabrics and materials.

Over the past six years Estethica has supported over 100 designers. In addition to showcasing during London Fashion Week they receive mentoring, marketing support and online presence through the Estethica e-boutique on Yooxygen at yoox.com.

This season Estethica and Veolia Environmental Services are announcing the winner of the Estethica Veolia Resource Competition with Central Saint Martins. The winner will receive a prize which will allow them to develop, source, produce and promote a collection through mentoring by Orsola de Castro of ‘Reclaim to Wear’.

The winner’s collection will be unveiled and exhibited as part of Estethica in The Exhibition at London Fashion Week February 2013.

“Estethica has been leading in its field since its inception in 2006 and will continue to innovative, raising awareness across the globe and providing designers a platform to present their eco-sustainable collections. The exciting mix of milliners, lingerie and ready to wear designers showcasing this season in The Exhibition at London Fashion Week provides international and UK press and buyers a complete cross section of merchandise.“ - Caroline Rush, CEO of the British Fashion Council.

The Estethica exhibition is housed in West Wing of Somerset House, just off the BFC Courtyard Showspace from Friday 14th to Monday 17th September, 10:00am – 7:00pm and Tuesday 18th September 10:00am – 6:00pm.

British Fashion Council (BFC)