Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous, playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, which will be on sale from October 4, 2012, in 140 stores worldwide and online.
“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success”, says Anna Dello Russo.
“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret.
“People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.
“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.
Hennes & Mauritz (H&M)
Apparel/Garments | On 28th Jun 2016
Vietnam’s Military Commercial Joint Stock Bank (MB Bank) has recently ...
Textiles | On 28th Jun 2016
To actively support the change within the textile supply chain and...
Textiles | On 27th Jun 2016
The area under cotton sowing for 2016-17 crop year has decreased in...
‘RT3 motto is: Do not check millimetres, check colours.’
‘Sustainable fashion is trending upwards, slowly but surely, as people...
Dow Microbial Control
'Silvadur is most rapidly adopted in areas where hygiene-conscious and...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Fashion | On 24th Jun 2016