Popular Indian fashion designers are tying up with various online shopping portals to offer customized garments as per the choices and requirements of their clients these days. One such designer is Kolkata-based Agnimitra Paul, who has recently collaborated with an e-commerce site 365oranges.com to cater to the growing demands of her customers in India and across the world.
“This is the first e-commerce site that I have tied up with. I think it is a great medium to reach out to people because an e-commerce site can actually open up the world for you. Being just in a store in Kolkata or supplying to some stores in India was not making me available to everybody who wants to wear my clothes. That was the sole reason why I wanted to come on board,” explained Agnimitra in an interview with fibre2fashion.
Explaining how her customers would benefit from her collaboration with the shopping portal, she says, “Through the portal, I would be interacting and answering to my clients’ queries. Besides, I myself have modelled in my outfits on the website so that people can have a fair idea how the outfit is and how it would look on them.”
“And for individual customers, I would also be making certain changes in the apparels that are showcased on the site, for example, changes in color or any other changes that the customer wants. It is almost like coming to my studio and sitting with me for an hour to get customized designing. Here, we will be doing this over emails,” she says.
Speaking about the advantages of online shopping, she avers, “E-commerce websites are excellent mediums. Nowadays, in metros and even in Tier II Indian cities, everyone is working. It is such a fast life where everyone does not have the time to actually go to a store always to buy an outfit, and online shopping offers a very convenient option for such kind of lifestyle. Facilities like free shipping and return services offered by e-commerce websites make shopping more convenient.”
However, Agnimitra would not be offering the return facility on her garments. She says, “All the outfits would be customized as per the preferences of the buyers, so they cannot be returned.”
When quizzed about the Indian consumers’ acceptance for online apparel shopping, she replies, “I launched my collection in last week of September and I am already getting orders from the western part of India. Some people want to pick up the garments as it is while some want them to be customized for them. Some want to try out another color while some want their outfits to be delivered before the popular Bengali festival ‘Durga Puja’.”
Informing about the growing demand from overseas, she says, “The portal 365oranges.com has a lot of US clients and we are getting many buyers from that country too.”