After the successful launch of Pure’s Body section in August 2012, this area will return in full force with a whole host of covetable lingerie, swimwear and shapewear brands for 2013. Top names already confirmed include Cosabella, Bjorn Borg, Undone Lingerie, Madame Shou Shou, Claudette and Fraulein Annie. A line-up of colourful childrenswear brands will also return, and launching alongside this popular section will be Junior Footwear showcasing the very best contemporary children’s footwear styles.

New this February, Directional Edit will replace Premium, offering sophisticated inspiring and original collections in womenswear. Pure London also welcomes a raft of new brands to the show including contemporary womenswear brand Blacky Dress, childrenswear label Nixie Clothing, plus never seen before accessory labels Fiona Dane, Amaro, Falke and By Elise.

February returns with its most impressive line-up of retailers, experts and industry-insiders to date. Buyers will discover 3 days of inspirational content featuring cutting-edge trend forecasts and buying recommendations, through to top tips on e-tailing, visual merchandising and social media; Pure London continues to provide a wealth of advice and insider information to retailers on how to make their business a success in 2013.

Pure London