ShangPin, the first online retailer of authorized designers and contemporary fashions, recently held a fashion show that exclusively featured more than one hundred European and North American high-end designer brands. This is the first and only baptism here in China with all those fashion brands in attendance introduced by the Chinese online retailer.
The fashion show revealed the latest designer clothing, bags, shoes and accessories. In total, across four categories, more than one hundred brands' products from their Fall and Winter 2012 lines were on show, including the latest designs from Red Valentino, DVF, Alice by Temperley, Tracy Reese, Milly By Michelle Smith, Sergio Rossi, Stuart Weitzman, JMC and Beverley Feldman.
Zhao Shicheng, CEO and also founder of ShangPin said that it's a breakthrough to grant so many overseas high-end fashion brands' authorization and to sell their products at full-price for a domestic e-commerce company. ShangPin commits itself to bringing as many high-end fashion brands from all around the world as possible, with the aim of not just selling "fashion," but also circulating "fashion" as an innovator. High-end e-commerce is all about "details," the online shopping experience, the UI, the logistics and customer service. ShangPin focuses on every specific detail to offer the best ever shopping experience to its customers and is devoted to redefining the luxury fashion online platform in China
Most of the designer brands were being introduced to China for the first time, and ShangPin is their exclusive authorized distributor in China. Out all those shining brands, the two most eye-catching designer brand names are Tracy Reese, much loved by Michelle Obama, and Alice by Temperley, a favorite of Kate Middleton.
Winnie Foon, Vice President for Global Merchandising said, "Chinese female customers are independent thinkers and have their own taste of fashion more than ever, hence we have introduced these luxury overseas brands, giving them more options to show their individuality and confidence."
During the fashion show, models showcased the key items of Fall and Winter 2012 on Shangpin. Every designer brand shares with the guests its own style: DVF with its iconic wrap dress, Alice by Temperley with its vintage lace series, Milly by Michelle Smith with its fair lady styling and Laundry with its evening dress.
Either the combination of e-commerce and high-end fashion, or the brand licensing and selling contemporary and designer fashion products at full price is an inexorable trend in the world today. The deeper the integration goes, the more opportunities that will be triggered. ShangPin definitely demonstrates both ways as a pioneer and builds a bridge between global fashion brands and the Chinese market.