Home / Knowledge / News / Fashion / Pure Chemistry Lingerie displays high street brands at OFW
Pure Chemistry Lingerie displays high street brands at OFW
24
Nov '12
Pure Chemistry Lingerie showcased amongst high street brands and boutiques such as N.W.3, Hobbs, Gerry Weber, Marie, The Powder Room, La La Loula and L.K. Bennet at the Oxford Fashion Week (OFW).

The Temperature rose with Pure Chemistry Lingerie when their collection took to the catwalk. Chaka Khan sung about her, Whitney Houston sung about her and Pure Chemistry Lingerie designs for her: The ‘I-AM-EVERY- WOMAN’ woman!

Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman out there. Each design on the runway was a stand-alone oxymoron by being provocative and sexy yet accentuating style and elegance whilst remaining young and fresh. The collection is of an inter-generational appeal and cosmopolitan flair.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” ? Coco Chanel. This quote seems to Pure Chemistry Lingerie’s mantra.

Each design brought out different characteristics in the individual model on Thursday night turning her into a memorable woman. From the femme fatal to the sensual minx and the shy girl next door all were represented on the catwalk in the most exquisite way. Pure Chemistry Lingerie was the well received by an excited audience.

“Pure Chemistry brought up the sexual tension in the room as lingerie clad women took to the catwalk. The pieces were really sexy — exactly what one should wear on their honeymoon. Each fitted their model to-a-tee really accentuating style and elegant. There was no hoochy to these pieces.”

Pure Chemistry Lingerie


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search