Pure Chemistry Lingerie showcased amongst high street brands and boutiques such as N.W.3, Hobbs, Gerry Weber, Marie, The Powder Room, La La Loula and L.K. Bennet at the Oxford Fashion Week (OFW).
The Temperature rose with Pure Chemistry Lingerie when their collection took to the catwalk. Chaka Khan sung about her, Whitney Houston sung about her and Pure Chemistry Lingerie designs for her: The ‘I-AM-EVERY- WOMAN’ woman!
Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman out there. Each design on the runway was a stand-alone oxymoron by being provocative and sexy yet accentuating style and elegance whilst remaining young and fresh. The collection is of an inter-generational appeal and cosmopolitan flair.
“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” ? Coco Chanel. This quote seems to Pure Chemistry Lingerie’s mantra.
Each design brought out different characteristics in the individual model on Thursday night turning her into a memorable woman. From the femme fatal to the sensual minx and the shy girl next door all were represented on the catwalk in the most exquisite way. Pure Chemistry Lingerie was the well received by an excited audience.
“Pure Chemistry brought up the sexual tension in the room as lingerie clad women took to the catwalk. The pieces were really sexy — exactly what one should wear on their honeymoon. Each fitted their model to-a-tee really accentuating style and elegant. There was no hoochy to these pieces.”