Home / Knowledge / News / Fashion / Pure Chemistry Lingerie displays high street brands at OFW
Pure Chemistry Lingerie displays high street brands at OFW
24
Nov '12
Pure Chemistry Lingerie showcased amongst high street brands and boutiques such as N.W.3, Hobbs, Gerry Weber, Marie, The Powder Room, La La Loula and L.K. Bennet at the Oxford Fashion Week (OFW).

The Temperature rose with Pure Chemistry Lingerie when their collection took to the catwalk. Chaka Khan sung about her, Whitney Houston sung about her and Pure Chemistry Lingerie designs for her: The ‘I-AM-EVERY- WOMAN’ woman!

Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman out there. Each design on the runway was a stand-alone oxymoron by being provocative and sexy yet accentuating style and elegance whilst remaining young and fresh. The collection is of an inter-generational appeal and cosmopolitan flair.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” ? Coco Chanel. This quote seems to Pure Chemistry Lingerie’s mantra.

Each design brought out different characteristics in the individual model on Thursday night turning her into a memorable woman. From the femme fatal to the sensual minx and the shy girl next door all were represented on the catwalk in the most exquisite way. Pure Chemistry Lingerie was the well received by an excited audience.

“Pure Chemistry brought up the sexual tension in the room as lingerie clad women took to the catwalk. The pieces were really sexy — exactly what one should wear on their honeymoon. Each fitted their model to-a-tee really accentuating style and elegant. There was no hoochy to these pieces.”

Pure Chemistry Lingerie

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search