Home / Knowledge / News / Fashion / Designer Mondo Guerra designs HIV community inspired dress
Designer Mondo Guerra designs HIV community inspired dress
29
Nov '12
Fashion designer and Project Runway All Stars winner, Mondo Guerra, in collaboration with Merck, unveiled an original dress created by the designer and inspired by the HIV Community.  The dress is an embodiment of the Community's courage and commitment, and was designed to help inspire people living with HIV to have an open dialogue with their doctor - a key component of the I Design campaign that Mondo and Merck have been bringing to the Community this year.  The one-of-a-kind dress will be premiered on World AIDS Day.

"I believe that fashion, as with many forms of art, can serve as a great conversation starter," said Mondo Guerra. "I was inspired by the people I've met through the I Design campaign and a mural created by the HIV Community, and artistically wanted the dress pattern to be abstract to symbolize how every person is different.  I hope this dress created for World AIDS Day can be used to further remind people living with HIV about the importance of having meaningful discussions with their doctors."

The commemorative World AIDS Day dress marks another occasion for Mondo, through his work with the I Design campaign, to further spark awareness around the importance of patient-physician communication. 

About Mondo's "One-of-a-Kind" HIV Community Inspired Design

The "muse" for the dress' design was a mural created by the Community at the 2012 United States Conference on AIDS (USCA), one of the largest annual HIV gatherings in the nation.  Each person's artistic and expressive contributions visually demonstrate how everyone approaches managing HIV differently.  In constructing the dress, Mondo used design elements representing the multiple layers of the I Design campaign:

  • The black bodice and silhouette represent laying the foundation – Taking some time to prepare for appointments can help patients make the most out of every doctor visit
  • The use of color blocking represents personalization – Meaningful dialogue with a doctor is important in taking into account each person's unique medical and personal needs
  • The red sheer overlay symbolizes the finishing touch – People living with HIV are all different, which is why patients should work with their doctor to find a "tailored" treatment plan

I Design is a national HIV education campaign led by Merck and fashion designer Mondo Guerra aimed at helping to empower people living with HIV to have open and meaningful discussions with their doctors about their treatment plan based on their medical and lifestyle needs.

After an emotional disclosure of his HIV-positive status during Season 8, fashion designer Mondo Guerra won the hearts of the judges, fellow contestants and viewers on the hit reality TV show Project Runway.

Merck is a global healthcare leader working to help the world be well.  Merck is known as MSD outside the United States and Canada. 

Merck


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search